Soofa is a female founded company, launched out of MIT and Harvard in 2014. We makes cities smart, social, and sustainable by responsibly introducing technology into the public right of way to improve the citizen experience, because we believe that technology can benefit everyone in any neighborhood. The Soofa Sign displays relevant content from the community, local advertisers, and national brands, connecting viewers to their neighborhood and city. In addition, Soofa Signs display real-time transit updates and local events calendars that are local and relevant to passerby. Soofa provides a platform for everyone in the community to have a voice and post to their Soofa Signs with Soofa Talk.