Head of Demand Generation

Location: Preference for Boston area (Hybrid/Flexible)
Reports to: CEO
Industry: Cybersecurity / DevTools / AI

About Root
Root helps companies secure containerized software without disrupting workflows or requiring extensive retooling. Our platform integrates directly into CI/CD pipelines and registries to automatically remediate vulnerabilities — not just detect them.

At the heart of this is Patch Platoon, our AI-powered agentic system that autonomously researches and generates backported security patches for open-source libraries. We’re building the future of in-place remediation — fast, reliable, and fully integrated.

About the Role
We’re looking for a strategic, hands-on Head of Demand Generation to build and lead our demand engine.
This is a high-impact role where you’ll turn strong messaging into real pipeline. You’ll own the strategy and execution for multi-channel campaigns, partner closely with product marketing and sales, and help bring Root’s security innovation to the teams that need it most.

If you thrive in fast-paced, technical environments, and love turning ideas into measurable growth — we’d love to meet you.

What You’ll Do

• Build and execute Root’s demand generation strategy from the ground up
• Plan and run campaigns across paid channels, email, SEO, webinars, content syndication and more
• Partner with sales on lead scoring, funnel optimization, and ABM programs
• Own our top-of-funnel metrics and report on campaign performance, pipeline contribution, and ROI
• Work closely with product marketing and creative to bring messaging to life
  Optimize our marketing tech stack (HubSpot, Salesforce, ad platforms)
• Help shape how Root goes to market in the U.S. cybersecurity space

What We’re Looking For

✔️6+ years in B2B demand generation (ideally in cybersecurity, DevTools, or infrastructure)
✔️ Track record of building and scaling high-performing demand engines
✔️ Experience with performance marketing, marketing automation, and analytics
✔️ Strong understanding of the buyer journey — from awareness to pipeline
✔️ Someone who thrives on data, momentum, and measurable results
✔️ Bonus: Experience in early-stage startups, working with product-led teams, or targeting security/dev personas

Why Join Us?

• Join a company at the frontier of autonomous remediation
• Work closely with a smart, humble, mission-driven team
• Own a critical part of the go-to-market engine
• Flexible work setup with a strong presence in Boston and Tel Aviv
• Big vision, real product, and strong early traction