As the Demand Generation Marketing Manager, you will drive the company's growth through effective account-based marketing tactics. You will be responsible for developing and executing demand-generation programs that target key accounts, create awareness, generate leads, and ultimately drive revenue. Your expertise in ABM strategies and strong analytical and communication skills will be critical in achieving our business objectives.
Account-Based Marketing Strategy: Develop and implement a comprehensive ABM strategy aligned with the company's goals and objectives. Identify target accounts, segment them, and create tailored marketing campaigns to engage and convert key stakeholders within these accounts.
Demand Generation Programs: Plan, execute, and optimize multi-channel demand generation programs to generate leads and increase engagement. Utilize inbound and outbound marketing tactics, including email marketing, content marketing, webinars, events, social media, and digital advertising.
Content Creation and Messaging: Collaborate with the content team to develop compelling content and messaging that resonates with target accounts. Ensure content aligns with ABM strategies and supports various stages of the buyer's journey.
Lead Generation and Nurturing: Build and manage effective lead generation campaigns to attract and capture qualified leads. Implement lead nurturing programs to progress leads through the sales funnel and maximize conversion rates.
Data Analysis and Reporting: Utilize analytics tools to track campaign performance, measure KPIs, and generate reports. Identify trends, optimize campaigns based on data insights, and regularly update stakeholders on the effectiveness of demand generation initiatives.
Cross-Functional Collaboration: Work closely with the sales team to align marketing efforts with sales objectives, support account-specific initiatives, and ensure seamless handoff of qualified leads. Collaborate with the product team to gain a deep understanding of our software and effectively communicate its value to target accounts.
Marketing Technology Stack: Stay up-to-date with the latest marketing technologies, tools, and trends. Leverage marketing automation, CRM, and other relevant platforms to streamline demand generation activities and enhance lead management processes.
Bachelor's degree in Marketing, Business, or a related field. MBA is a plus.
Strong knowledge and experience with account-based marketing strategies and tactics.
Demonstrated success in developing and executing demand-generation programs that drive measurable results.
Excellent written and verbal communication skills, with the ability to create compelling content and messaging.
Proficiency in marketing automation tools, CRM platforms, and analytics tools.
Analytical mindset with the ability to analyze data, identify trends, and make data-driven decisions.
Strong project management skills with the ability to manage multiple campaigns simultaneously.
Team player with the ability to collaborate effectively across cross-functional teams.
Self-motivated, detail-oriented, and results-driven with a passion for innovation.
We’re on a mission to power a billion helpful banking moments, and we’re using cutting-edge conversational AI to do it. Our platform powers digital assistants like Citadel’s Adel, TruWest’s Trudy, Salem Five’s Sally, and dozens more. We arm any financial institution with the capability to provide an exceptional, conversational customer experience regardless of their assets under management or the communities they serve.
This is an incredibly exciting time to consider joining Posh. In November 2021, we closed a $31mm Series A venture round that will allow us to continue investing in our product and people. In 2022, we doubled our team size from 35 to 70, and we increased our customer base by four times. We have big goals, and we’re looking for people to help us achieve them.
Why we're a great place to join
- We value growth. We want you to be smarter and more capable than the day you joined. To that end, we celebrate regular “growth days” for you to learn what you want.
- We’re building this together. We’ve designed our teams to be cross-functional, and we know a diversity of perspectives is required for success.
- We value you. We offer competitive compensation (cash and equity), benefits, and employee perks.
- Our technology is cutting-edge. We ship fast and always look for opportunities to improve our product.
- Our customers love our products. It’s the reason we’re growing, and the inspiration for new product ideas.
- We make mistakes. Building a company is hard, and we don’t get everything right every time.