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at an Underscore portfolio companyLocations
Boston, MA, USA · West Street / River Street, Boston, MA, USA
industry
Commerce and Shopping · Consumer Products · Internet Services · Software
Size
11-50 employees
Stage
Seed
founded in
2021
Hue is an AI-powered platform that transforms the way beauty brands engage with customers through shoppable user-generated content (UGC). By leveraging real customer videos and testimonials, Hue enhances e-commerce experiences, allowing brands to connect authentically with their audience. The platform has gained traction with over 4 million beauty customers participating in its AI quiz and more than 2,000 creators in its community. Brands like Credo Beauty and Laura Geller have reported significant increases in conversion rates, showcasing Hue's effectiveness in driving sales and customer engagement. With a focus on personalization and authenticity, Hue positions itself as a leader in the evolving landscape of online beauty shopping.
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