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Product Marketing Manager

Hi Marley

Hi Marley

This job is no longer accepting applications

See open jobs at Hi Marley.See open jobs similar to "Product Marketing Manager" Underscore VC Portfolio Opportunities.
Marketing & Communications, Product
Boston, MA, USA · Remote
Posted 6+ months ago

Hi Marley is the first intelligent conversational platform built for P&C insurance and powered by SMS. Designed by insurance professionals, Hi Marley enables lovable, convenient conversations across the entire ecosystem, saving money and time for carriers while building customer loyalty through delightful interactions. Hi Marley's industry-leading collaboration, coaching and analytics capabilities deliver crucial insights that streamline carrier operations while enabling a frictionless customer engagement experience. The solution is made for the enterprise; it’s fast to deploy, easy to use and seamlessly integrates with core insurance systems. Through its advanced conversational technology, Hi Marley reduces friction – empowering innovative carriers to reinvent the customer and employee experience.

We are seeking a highly motivated and experienced Product Marketing Manager to join our dynamic marketing team, furthering our mission of making insurance more lovable by improving the engagement approach between policyholders and their insurance carriers with our AI-enabled, conversational platform. Reporting to the lead of Product Marketing, this individual will be responsible for developing and executing strategic marketing initiatives to drive awareness, adoption, and retention of our products. The ideal candidate possesses a strong blend of marketing expertise and technical acumen with a deep understanding of B2B SaaS and/or P&C insurance landscapes. We thrive on teamwork and shared enthusiasm, which is why this role involves joining us in the office for two days each week.

What You’ll Do:

  • Understand customer needs through interaction with internal Subject Matter Experts, market and competitive analysis, research, interviews, and product usage data. You’ll use this understanding to impact strategy, influence product roadmap priorities and develop compelling sales collateral.
  • Follow and analyze market trends to develop positioning and messaging that speaks to our prospects and customers.
  • Be the expert on our buyer and the buying group as well as the organizational and market dynamics that exist.
  • Work closely with Growth, Customer, Operations and Product teams to develop key messaging and value proposition for new products and features.
  • Work alongside Product, Solutions Consulting and Customer Care teams to develop enablement assets that will communicate the value of our offering internally and externally.
  • Work closely with the Customer Success team to ensure that release highlights, maintenance windows and customer notifications are sent in an accurate and timely manner to the Hi Marley customer base.
  • Work with other members of the Marketing team to craft compelling messaging and create marketing campaigns that align with the buying process.
  • Support product launches/releases by orchestrating the different functional teams to ensure release readiness is complete and that the product is delivered on schedule.

What We’re Looking For:

  • Ability to laugh at your mistakes, recognize when a team member might need a word or two of encouragement and appreciate that while we might aim for perfection; it’s often the enemy of “Getting $%!^ Done”.
  • 1-3 years of product marketing or relevant experience preferred
  • Proven track record working with an enterprise sales model (large deals, long sales cycles and large buying group).
  • Natural collaborator who excels at managing via influence and enjoys working with cross-functional teams in a fast-paced, high growth environment.
  • Adaptable team player who demonstrates a willingness to step outside traditional role boundaries, assisting with cross-functional marketing initiatives and organizational needs as they arise with a can-do attitude.
  • Ability to drive complex, cross-functional projects without a step-by-step playbook with the ability to manage key stakeholders while working towards defined business goals.
  • Customer obsessed and consistently brings the customer point of view and quantitative insights into product and go-to-market strategy discussions.
  • Gifted writer, storyteller and communicator that can easily convey complex topics and concepts to a range of audiences (business user, executive, practitioner) in multiple form factors (presentations, copywriting, thought leadership, webinars).

#LI_DNI

Who We Are:
Hi Marley has three core values that are the foundation of our company culture, which every employee embodies:

  • Max Courage - we encourage our team, our customers, and their customers to dream big, try new ideas and maximize impact by measuring risk.
  • Be Humble – we lead with appreciation and promote a culture of humility, compassion and openness to learn from anyone, anywhere.
  • Ubuntu “I am because we are” - we believe true success is much bigger than any single individual or company. By aligning our individual aims behind a shared purpose we can achieve our fullest potential, together.

Benefits and Perks:
On top of an exciting, supportive and intellectually curious workplace, we provide:

  • Full benefits package for employees working 30+ hours per week, including parental leave, a matching 401k program, and medical, dental, vision, disability, and life insurance.
  • Open vacation policy - we all work hard and take time for ourselves when we need it
  • Competitive salary and generous stock options - we all get to own a piece of what we’re building
  • A fun, lively startup culture
  • Core values-based leadership
  • A culture of employee engagement, diversity and inclusion
  • Ample opportunities to learn and take on new responsibilities in a fast-paced, growth-mode startup


Hi Marley is proud to be an equal employment opportunity employer. We celebrate diversity and do not discriminate based on gender, sexual orientation, gender identity, religion, race, veteran status, disability status, or any other characteristic protected by applicable law. We are committed to building an inclusive work environment representing a variety of backgrounds, perspectives, and skills, where all employees are encouraged to be their authentic selves.

Hi Marley participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. For more information, please review the documents under "E-Verify Poster" here: https://e-verify.uscis.gov/web/OnlineResources.aspx

This job is no longer accepting applications

See open jobs at Hi Marley.See open jobs similar to "Product Marketing Manager" Underscore VC Portfolio Opportunities.
See more open positions at Hi Marley
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