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Director of Brand & Content

Goldcast

Goldcast

This job is no longer accepting applications

See open jobs at Goldcast.See open jobs similar to "Director of Brand & Content" Underscore VC Portfolio Opportunities.
Marketing & Communications · Full-time
Boston, MA, USA · Remote
USD 155k-185k / year
Posted on Nov 25, 2024

About Us

Goldcast is an AI-powered B2B Video Campaign Platform that transforms marketing by putting video and events at the heart of the customer journey. Thousands of enterprise B2B marketers, from companies like 6Sense, LG, Zuora, and Mailchimp, leverage Goldcast to more effectively get in front of their audience, repurpose and create engaging and consumable video content, and capitalize on brand authority and intent.

Goldcast was founded in mid-2020 at Harvard Business School. Since then, we have raised over $40mn, built a bi-continental team of excellent teammates, and are one of the market leaders in the enterprise digital events space. We count 400 great B2B firms as customers and were recently featured in G2's list of 100 fastest-growing software companies.

Position Overview

Goldcast is seeking a visionary leader to drive our brand and content strategy, putting video-first content and community engagement front and center. Leading our brand and content strategies across all marketing channels, this role drives audience engagement through compelling video-first content, digital storytelling, and community building. We're seeking a dynamic leader with a strong personal brand and proven track record in building authentic connections through content. The ideal candidate is passionate about championing B2B marketers and has experience creating engaging video content while maintaining a strong social presence. This position oversees our brand voice, community & social engagement, and content initiatives. If you have a passion for empowering B2B marketers, an authentic personal brand, and a proven knack for creating compelling, high-impact content, we’d love to meet you.

What You’ll Do:

  • Shape and Execute Strategy: Develop comprehensive brand and content strategies that captivate our audience and align with business goals, with emphasis on video-first content and brand consistency across channels
  • Lead Teams and Partners: Manage content creation teams and oversee relationships with external partners, including freelancers, agencies, and contractors for SEO, design, and video production
  • Drive Community Growth: Build and nurture engagement in our flagship communities (AI Marketing Alliance and Event Marketers Club) while fostering meaningful interactions across all platforms
  • Manage Content Calendar: Develop and maintain a robust content calendar for all marketing initiatives, ensuring timely and engaging output
  • Optimize Content Distribution: Work closely with growth and go-to-market teams to optimize content promotion and distribution across multiple channels
  • Foster Cross-Team Collaboration: Partner with marketing leadership and various teams to align on strategy and ensure cohesive brand messaging
  • Build Community Engagement: Oversee social media presence and actively engage with our communities across all platforms, ensuring continuous interaction and value

Who you are:

  • 8+ years in marketing, with at least 5 years in leadership roles.
  • Strong background in content strategy and multimedia production
  • A brand builder at heart with a strong personal brand and social presence and a strategic approach to online engagement.
  • You’ve successfully managed and developed high-performing content and social media teams.
  • Comfortable and confident on camera, with excellent presentation skills that captivate and engage viewers.

Key Competencies:

  • Strategic vision with hands-on execution skills
  • Strong project management and ability to juggle multiple priorities
  • Excellent communication and collaboration skills
  • On-camera presence and video storytelling expertise
  • Passionate advocate for B2B marketers and the creator economy

Compensation:

Goldcast is a remote organization with access to an office in Boston for occasional gatherings.

Goldcast.io offers a competitive salary, benefits package, and opportunities for professional growth and development. The salary range for this role is $155K-$185K, with flexibility based on the candidate's qualifications and experience. Additionally, we provide a comprehensive benefits package.

How to Apply:

Interested candidates should submit their resume and a brief cover letter outlining their qualifications and experience to recruiting@goldcast.io.

**Goldcast.io is an equal opportunity employer and values diversity within our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.**

Goldcast is an equal opportunity employer.

This job is no longer accepting applications

See open jobs at Goldcast.See open jobs similar to "Director of Brand & Content" Underscore VC Portfolio Opportunities.
See more open positions at Goldcast
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