Proven frameworks and honest case studies from experienced entrepreneurs, helping early-stage tech founders go from idea to IPO.

Discover Startup Secrets
  • Home
  • Team
  • Portfolio
  • Startup Secrets
  • Core Community
  • Open Roles
  • 45 School Street, 2nd FL (Boston’s Old City Hall)
  • (617) 303-0064
  • Boston, Ma 02108
  • hello@underscore.vc
Underscore VC
1

The Latest Investment News: Why We Invested in Kaiko, the Leading Provider of Digital Assets Data

  • LinkedIn
  • Newsletter Subscribe
    • This field is for validation purposes and should be left unchanged.
  • Sign In Core Membership
hero

Build your career

at an Underscore portfolio company

companies
Jobs
Search 
jobs
Explore 
companies
Join talent network
Talent
My job alerts

Director, Brand Marketing

CloudZero

CloudZero

Marketing & Communications
Boston, MA, USA
Posted on Jun 7, 2025
Apply now

About the Role:
The Director of Brand Marketing will lead efforts to strengthen CloudZero’s brand positioning, increase awareness, and ensure consistency across all brand touch-points. You’ll develop and execute strategic marketing campaigns that reinforce CloudZero’s thought leadership, customer impact, and category leadership in cloud cost optimization.

This is an exciting opportunity to help define the voice of a high-growth SaaS company and drive engagement with enterprise audiences, industry analysts, and partners.

What You'll Do

  • Brand Strategy & Positioning

    • Develop and execute a comprehensive brand marketing strategy that drives awareness, preference, and differentiation in the cloud cost management space.

    • Ensure consistent brand messaging across all marketing channels, including social media, website, content, events, PR, and digital campaigns.

    • Conduct competitive research and industry analysis to refine CloudZero’s brand positioning and category leadership.

  • Content & Thought Leadership

    • Work closely with Product Marketing, Growth Marketing, and the PR agency to amplify CloudZero’s thought leadership through compelling storytelling, reports, blogs, podcasts, videos, and organic social media.

    • Drive the development of executive brand presence, positioning CloudZero leadership as industry experts through speaking engagements, interviews, and byline articles.

    • Own the production of flagship brand campaigns, such as annual industry reports, awards submissions, and category-defining content.

    • Own our organic social media channel strategy and content creation to ensure we increase our followers and engage with existing followers, including elevating our CEO and CTO’s presence on LinkedIn.

    • Own our voice of the customer strategy by creating public-facing customer case studies as well as customer proof points to help sales accelerate deals.

    • Oversee brand performance metrics, measuring brand awareness, share of voice, and campaign effectiveness.

  • Design & Visual Brand

    • Oversee the evolution of CloudZero’s visual brand identity, ensuring consistency, quality, and alignment across all channels, campaigns, and assets.

    • Partner closely with internal design resources and external agencies to create compelling visuals, digital experiences, and event materials that reflect and elevate the CloudZero brand.

    • Guide the creative direction for brand campaigns, product launches, social content, videos, and sales enablement, ensuring they are visually engaging and aligned with our brand positioning.

    • Ensure all brand guidelines are up-to-date, accessible, and adopted company-wide to maintain a cohesive and modern brand presence.

What We're Looking For

  • 10+ years of experience in brand marketing, content marketing, or communications—preferably in B2B SaaS, cloud, or FinOps.

  • Strong storytelling and content creation skills, with the ability to translate complex concepts into engaging narratives.

  • Experience developing integrated marketing campaigns that drive brand awareness and audience engagement.

  • Proven ability to collaborate across functions, working closely with Product Marketing, PR, Revenue and Growth Marketing, and Sales.

  • Passion for cloud technology, AI, and FinOps trends—with a drive to position CloudZero as the market leader.

Equal Opportunity Employer
CloudZero is an equal opportunity employer and values diversity. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status or disability status. All job offers are contingent upon the candidate passing background and reference checks.

CloudZero is unable to sponsor employment visas now or in the future. This role requires current U.S. work authorization without the need for sponsorship.

Apply now
See more open positions at CloudZero
Privacy policyCookie policy
  • Home
  • Team
  • Portfolio
  • Startup Secrets
  • Community
  • Discover Startup Secrets
  • 45 School Street, 2nd FL (Boston’s Old City Hall)
  • (617) 303-0064
  • Boston, Ma 02108
  • hello@underscore.vc
  • Explore Our Space
  • Terms and Conditions
  • Privacy Policy
  • Press Kit

This website was designed for accessibility, please flag any challenges you encounter with us.
Underscore VC is a Principles for Responsible Investment signatory and is committed to developing a more sustainable and inclusive global financial system.

  • Terms and Conditions
  • Privacy Policy
  • Press Kit
Web Design by GoingClear