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at an Underscore portfolio companyBusRight
At BusRight, we believe that safe, efficient, and reliable transportation is the key to unlocking educational opportunities for every child. As our first Head of Marketing, you'll play a pivotal role in bringing this mission to life, shaping the voice of a fast-growing startup, and building a marketing engine that drives 2x+ YoY revenue growth.
As BusRight’s Head of Marketing, you’ll own the full-funnel marketing strategy and execution, from brand development and ABM to community-driven campaigns that promote our hub & spoke sales strategy. You’ll also oversee and grow the marketing team, partnering with an experienced Senior Event Coordinator to maximize the impact of our in-person and virtual event marketing experiences.
We’ve more than doubled revenue YoY for the last several years, largely through referrals, and now we’re ready to scale. This is a “player-coach” role for someone who wants to drive real business growth while laying the foundation for a high-performing marketing function. Compensation is competitive and flexible based on experience. You’ll work from BusRight’s Brooklyn, NY office 3-5 days per week, alongside your direct report (Senior Event Coordinator) and your manager (the CEO).
BusRight is a mobility startup with a team of ~50, serving over 70,000 users, including Transportation Directors, Drivers, and Parents, across 33 states. Our technology provides dynamic routing, real-time fleet tracking, parent communication, and operational tools that increase safety and reduce costs for the nation’s largest mass transit network, school buses.
At BusRight, we’re an early-stage, fast-growing company backed by top-tier investors, combining a mission-driven mindset with the grit of a startup. Every BusRighter has an outsized impact, and we’re looking for people who are excited to build, lead, and grow alongside us.
We’re a remote team with hubs in New York City, Boston, and Austin. To get a feel for the team and culture, check out our company retreat in Mexico, this BusRight commercial, and how we approach school bus conferences.
By creating a culture and company that prioritizes how we make people feel vs. strictly what we make, you’ll have a tangible impact by:
At BusRight, you won’t just have a seat at the table, you’ll help set it. This is your chance to shape the brand of a company transforming how millions of kids get to school…let’s build something unforgettable together.